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English, 12.10.2019 05:30 kamjay2006

Zappos online shoe and clothing store has a unique way of dealing with abandoned shopping carts. if a site visitor places items into the shopping cart and then leaves the site without making a purchase, several days later zappos sends a humorous e-mail saying, "let us show you what your shopping cart did while you were gone," along with a photo of a cute dog intended to represent the shopping cart. this attention-getting device is designed to improve the site'sa. selective perception.
b. conversion rate.
c. postpurchase dissonance.
d. position in the evoked set.
e. reference group influence.

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