Why is it important to use connotative language?

Connotation draws on past uses of a word to add to its definition the more subtle associations of a word

thats exactly the right answer

explanation

old disney was more kid oriented as appose to new disney it's more teen oriented.i guess what i'm trying to say is new disney is way more mature and out there then old disney. for instance all you see in new disney is bf/gf drama and old disney it was nothing like that. kids are growing up and as coorpations like disney, nickolden etc they tend to follow what kids follow so they can have more views . therefore   they have inferred   that now days kids want to have relationships and stuff so that's what disney gives them.