Analysis the effects of effective communication

Building a solid communications strategy will require continuous analysis and tweaking to ensure you are creating effective communications that people respond to and take the required action. Here are some tips on how to analyze the effects of your communications.

Communication is a two-way interaction: you speak, listen to and react to another person. Critical to good communication is listening, which ensures you understand what’s being said and can react appropriately. When face-to-face, communication is straightforward as you can read physical cues – body language and eye contact – to determine if the person you’re speaking with is listening to you and understands what you’re saying.  

With digital communications (online, mobile, social media, etc) you will need a little more help. This is where analytics come into play and give you the tools you need to analyze the effects of effective communication.

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