Explain why politicians might resort to personal attacks in their campaign advertisements. how might using this type of argument benefit them?

In politics, personal attacks became a really useful resource during their campaign advertisements. This resource is mostly use to drop their competitors credibility and perception people have of them, by putting in the spotlight any bad decision or mistake made by them in any certain point, with the intention to show they are not prepared to fulfill the position.

Even though this is unprofessional, people often seem to fall into this game, due to the politician's power of convincing.

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