According to aristotle, ethos refers to:
a. emotions.
b. logic.
c. ethics.
d. none of the above.

The correct answer is C. Ethics.

Explanation

For Aristotle rhetoric (science to study discourse) is based on three categories called pathos, ethos and logos; for Aristotle, the pathos, refers to the speaker's ability to convince the public by resorting to arguments that awaken feelings or emotions; the ethos refers to the moral or ethics of the speaker, inspiring being a reliable source of information and generate conviction in the receiving public; finally, the logos is related to the logical reasoning of the speaker, in this the main source of arguments is the intellect and reason. So, the correct answer is C. Ethics.

each year on this day, i make it a point to listen to dr. martin luther king jr.’s great “i have a dream” speech. it’s electrifying every single time.

the content of dr. king’s speech, his inspiring presence, and the moment in history all came together to make the iconic “i have a dream” speech the defining moment of the american civil rights movement. but there are several other reasons why this speech, delivered over 50 years ago, remains an example of one of the best speeches in american history.

since part of my job is to people become better presenters, i’ve noticed several techniques that we can all learn from and be inspired by in this magnificent speech.

it’s anchored in a powerful related location

in most cases, you can’t handpick the spot to give a presentation, as mlk did for supreme symbolic effect when he stood on the steps of the lincoln memorial and echoed the opening words of the gettysburg address (“five score years ago . . ). but you absolutely can amplify your message by adapting it to your setting and location.