The rules and guidelines for appropriate computer mediated communication are called
a. social norms
b. etiquette
c. netiquette
d. manners

The correct answer is netiquette. This term refers to the acceptable and proper way to communicate on the Internet. The term is a combination of the words "Internet" and "etiquette." Etiquette is defined as the standard code of conduct for polite behavior in a particular context. In this case, the context is the Internet and the two words have been combined to create a new word, netiquette.