Why is this message poor or ineffective ,due to low profits, there will be no annual year-end bonus this year. we hope to have a better year next year. have a happy holiday.

One of the main reasons why this message is ineffective is because it is not very empathetic. The news that the message is giving is quite negative. People usually expect a year-end bonus, and not receiving it can greatly affect their plans and their economic outlook. Therefore, the message should be kinder and more apologetic, as it should take the feelings of the receiver into account.