SECTION B 2. As a business service provider, you have been invited by a huge retailer of fast-moving
consumer goods to provide guidelines on how to leverage the online platform for
e-retailing.
Describe ten mechanisms by which the retailer can extend its sales activities
online
120 marks/
3. Identity five major challenges in adopting e-commerce in China. Txamine five
components of the e-marketplace
/20 marks
1
(What is an online revente model Describe the five online rovere models
at meandeline marketers personalize productorvices and advertisement
their one mond in whole ollut