Consumers get the impression that everyone loves a product when they:

C. read positive user reviews grouped together on a company's website.

Explanation:

A product can be defined as any physical object or material that typically satisfy and meets the demands, needs or wants of customers. Some examples of a product are mobile phones, television, microphone, microwave oven, bread, pencil, freezer, beverages, soft drinks etc.

According to the economist Philip Kotler in his book titled "Marketing management" he stated that, there are five (5) levels of a product. This includes;

1. Core benefit.

2. Generic product.

3. Expected product.

4. Augmented product.

5. Potential product.

The core benefit of a product can be defined as the basic (fundamental) wants or needs that is being satisfied, met and taken care of when a customer purchase a product.

Generally, consumers would get the impression that everyone loves a product when they are able to read positive user reviews grouped together on a company's website.

Typically, when a consumer uses a product and derives so much satisfaction from the use of such product, he or she has the opportunity to post a summary of this experience in the comment section of manufacture's or company's website.

Hence, these comments known as reviews may be used subsequently by other consumers to make an informed decision about the company's product.

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