The file EastWestAirlinesCluster. xls contains information on 3999 passengers who belong to an airline's frequent flyer program. For each passenger, the data include information on their mileage history and on different ways they accrued or spent miles in the last year. The goal is to try to identify clusters of passengers that have similar characteristics for the purpose of targeting different segments for different types of mileage offers. Apply hierarchical clustering to the data to the normalized measurements.
Apply k-means clustering to the data to the normalized measurements.
Interpret the clusters formed in above questions
Which approach is better?
To check the stability of the clusters, remove a random 5% of the data (by taking a random sample of 95% of the records), and repeat the analysis using both methods. Does the same picture emerge?
Which clusters would you target for offers, and what types of offers would you target to customers in that cluster?

Ithink your answer is b

False if not look it up online

My favorite is "be concise."have you ever received an email and had to read a page full of information? by the time you finished reading it, you had to re-read it? i have even hit "reply" so that i could break it down into separate paragraphs and send it back to myself.what is concise? get to the point, fast. when opening an email like this, some will close it or print it to read later.i learned to use the subject line to prepare the reader for content. such as, "need on (blank), " "info only re: (blank)," "request input on (blank)," "read before (blank) meeting." these are just some.if you are asking for something, make that your first sentence. follow this by who, what, when, where, and how. use these, as necessary. example; (1) who (who needs it and or who does it), (2) what (specific description of what is needed), (3) when (specific, i need this by 8: 00 am monday or i need this by 10: 00 am today), (4) where (does it have to be printed and taken to someone, maybe the place of the meeting), (5) how (i need it scanned or faxed back to me at this email address, provide me with a hard copy).do not send yet. re-read it. did some spell check change a word? maybe let someone else read it for understanding. you want to avoid multiple emails asking for clarification. if important, put a read receipt on it. you will know it was opened, not necessarily read.end with a you.