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The Cutco brand is affiliated with Cutco Corporation, Vector Marketing Corporation, and Cutco Cutlery Corporation. It seems overly cumbersome for customers to understand that Vector Marketing Corporation is selling Cutco knifes! Meanwhile, Cutco is now the largest manufacturer of high-quality kitchen cutlery in the United States and Canada. How would you structure Cutco's branding if you entered a new international market?

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The Cutco brand is affiliated with Cutco Corporation, Vector Marketing Corporation, and Cutco Cutler...
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