Marketing through social media is very popular today. You have seen how mobile technology has accelerated the use of social media for marketing.
Research at least three mobile marketing techniques and then write a report about a company that has used mobile marketing with success.
Include the following points in your report:
• Describe in detail the technique used in the mobile marketing campaign.
• What was the campaign trying to achieve?
• Who was the target audience? What techniques did the company use to broaden the audience base?
• Describe the campaign process in detail.
• What results did the campaign achieve?
• How did mobile technology play a key role in the marketing campaign?
• How did mobile technology enhance the campaign compared to traditional marketing methods?
• Why do you think the campaign succeeded?
• In what ways could the company have improved the campaign?