StriveOn is a camping gear manufacturer, with a strong continuous learning organization. Two years ago, an e-commerce-based competitor emerged in the market, which caused a number of issues for StriveOn. Several issues were not handled well. As a result, StriveOn created the FEARLESS framework, so they have a common language and process for addressing challenges. FEARLESS is an acronym that stands for Frame, Explore, Analyze, Recommend, Listen, Empathize, Socialize, and Set Expectations.