Which of the following works on the pay-per-click (PPC) and cost-per-click (CPC) concept? A. Google Adwords B. Technorati search C. Bing Ads D. Radian6

The answer to this question is given below in the explanation section.

Explanation:

The correct answer to this question is Google Adwords and Bing Ads.

First we need to know what is CPC and PPC.

Cost per click (CPC) is a paid advertising term used by Google where an advertiser pays a cost to the publisher for every click when an internet user will click on the advertisement or ad.

Cost per click is also called PPC (Pay per click). CPC is used to determine the costs of showing advertisements on the search engine, for example Google Adwords and Bing Ads. Bing Ads is microsoft advertising strategy on internet using PPC advertising strategy.

While other options are not correct because:

technorati search does not allow you to apply these concepts because it searches the list of blogs on the internet.

Radian6 is a social media monitoring platform for marketers to study customer opinions on their products in real-time.

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