You’re looking to send an email to three different lists of contacts. You’ve created each segmented list based off where those contacts are in their research process with your company. What type of lists have you created?

Buyer's Journey Lists

Explanation:

Before a buyer purchases an item, he most times undergoes a research process that is in stages and which ultimately culminates in a purchase. This represents the buyer's journey. This journey begins with the buyer building awareness of the product, the consideration stage, and the decision-making stage.

Awareness is created when the buyer educates himself on the product either through a website or any other information source. Based on what he researched, he begins considering making a purchase of the product. The end result of this journey is when he buys the product. So, creating a list based on where the contacts are in their research process with a company can be referred to as the Buyer's Journey List.

1. b

2. c

3. b

4. a

5. b

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