Bobbi owns a protein shake company, which has been trading for 3 years. Her products are stocked in a number of gyms, but the company has not seen much growth in recent months. Bobbi would now like to break into the online market to boost product sales. Which of the following actions should Bobbi take to identify opportunities for online business growth?

Actions that Bobbi should take to identify opportunities for online business growth are:

Review competitor websites

Identify a USP

Build a SWOT analysis

Explanation:

The first thing Bobbi should do is to review competitor website.

This will give her information about her competitors the products that they offer, the price of their products, the website layout and structure of the competitors, any strategy they are using to boost their online product sale  such as by offering product promotion, discounted price etc.  

After reviewing competitor websites, next thing that Bobbi should do is  identify a Unique Selling Proposition. Bobbi should identify the unique features, benefits of her products that induce her business to stand out from the competitors. Identify all those unique aspects and factors that make her product different from others.

After identifying USP, Bobbi should now build a Strengths, Weaknesses, Opportunities and Threats (SWOT) analysis. This way she will be able to  recognize and understand her website's strengths, distinctive competencies, limitations, opportunities and risks. This will help her to analyse the overall strategic position of her website as well as her business. That will help her create a strategy for the future.

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