Exact Target was acquired by Salesforce, which in turn was converted to .

Salesforce Marketing Cloud.

Explanation:

Exact Target was founded by Peter McCormick, Chris Baggott and Scott Dorsey on the 15th of December, 2000 in Indianapolis, Indiana, United States of America and was later acquired by Salesforce in the year 2013 for $2.5 billion. Salesforce in turn converted Exact Target to Salesforce Marketing Cloud in the year 2014.

The Salesforce Marketing Cloud is a company that provide services such as digital marketing automation and analytics software. Salesforce Marketing Cloud softwares are sold primarily on a multi-year subscription basis and based on number of users, features enabled, and level of customer service. It is a hosted, online subscription model that provides users with services such as, consulting, mobile, implementation, email, social and digital marketing.