Using the 4 Cs, we consider where a company may decide to offer the product or service to customers. Whether online or in a physical store location, the goal is to make the product or service convenient for the customer. "Convenience" in the Four Cs model is similar to using the Four P’s.

"Place" in the 4P's.

Explanation:

The 4C's marketing model was formulated in the year 1990 by Robert Lauterborn. The 4C's comprises of; Customer value, Cost, Convenience, and Communication. It is important to know that this marketing model is an improvement of the 4P's model.

Convenience implies that any product being marketed has to be made easily accessible to the customers. The location should also make it possible, that the product is easily seen by the customers.

Place was a concept in the 4P's model that sought to resolve the problem of where the product can be best distributed. The introduction of Convenience in the 4C's improved on it, and extended it to imply that there must be a high level of accessibility of the product.

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