The persuasive techniques used for print messages also work with electronic messages; there are, however, a few key differences. Identify the guidelines for creating effective e-mail sales messages. Check all that apply. Make the message short, conversational, and focused. Provide a means of opting out. Craft a catchy subject line. Keep the main information "above the fold." Do not include color graphics.

The correct answer is:

Make the message short, conversational, and focused.

Convey urgency.

Provide a means for posting out.

Keep the main information "above the fold"

Explanation:

Sales-oriented messages must be concise to effectively convey the message, as Internet users typically don't target ads that have a lot of information. In the same way, they must create in the potential buyer the need to acquire the product or service offered, so that from the reading of the advertisement to the effective sale the client feels satisfied and can replicate his experience to other people.

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