Image
How does this headline refer
to something you already
know about?
Go Ahead and Play that
Video Game: It's Might
Actuall Be Good For You

This is related to the curiosity gap. What we know, we are never interested in, and what we don't know always attract us. Here, the first headline is Go Ahead and Play that, is not creating any curiosity as there is no indication what is there inside the video, apart from the message that it is a video game. Hence, curiosity is not induced. There should be a hint to create curiosity, and take advantage of the curiosity gap. However, in the second headline, it does hint that there can be something good for us, And hence, the advantage of the curiosity gap is being used. And we will click because of the curiosity. Hence, the second headline is a more appropriate one.

Explanation:

Please check the answer section.

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