is a technique that uses IT to develop an ongoing relationship with the purchasers or buyers of an organization's product to maximize the value an organization can deliver to them over time.

Customer relationship management.

Explanation:

Customer Relationship Management provides the controls overall the relationships of business between the clients and potential customers to getting the profit in the business The main objective of Customer Relationship Management is to enhance the relationships between businesses.  

Customer Relationship Management builds the ongoing partnership with the purchasers or purchasers of the commodity of an organization to optimize the value that the company can offer over time.

maybe when you are listing people names in a job.

i am not 100% sure