The is in effect when an interest group tries to mobilize large numbers of constituents to write, phone, or send e-mails and tweets to legislators or the president.

Shotgun Approach

Explanation:

The shotgun approach is used in politics, marketing, and other areas as well.

In marketing, it is an approach to reach large populations or cover a wide area with product or service promotional campaigns.

In politics, however, it is considered more of a brute approach to handle certain issues. A large number of constituents are mobilized to reach the president or higher authorities (legislators) through different means, such as writing, phoning, sending emails or tweeting to emphasize their plight.

This approach is usually used when it is assumed that the legislator or president is not aware of what is going on with that location.

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