is a technique that uses IT to develop an ongoing relationship with the purchasers or buyers of an organization's product to maximize the value an organization can deliver to them over time. Effective reliability management (ERM) Organizational efficiency management (OEM) Total quality management (TQM) Continuous innovation management (CIM) Customer relationship management (CRM)

Customer Relationship Management (CRM)

Explanation:

Establishing and managing the relationship between the organization, potential and current customers is important for organizational development. CRM manages the potential or established relationship between the customer and the organization, ensuring that customer satisfaction is met.

It analyses customer history data (purchases, products, time of purchase, etc.) with a special focus on retaining customers and improving sales. Compiling data from multiple communication channels showcases one of the vital parts of the CRM method. These channels can be social media, live chat, email, telephone, website and so on.