Alan has introduced a new line of scooters on his website and is using a Google Display Ad campaign to promote them. He selects "Build awareness" as the marketing objective for his campaign. Why would Alan choose "Build awareness" as his marketing objective?

To reach a broad audience for his scooters

Explanation:

Google Display Ad allows business owners to runs ads and connect with audiences through million of other website, this is done by delivering advertisement to people as they browse the net.

By using Google Display Ad campaign to promote his new line of scooters , his  ads can appear on websites relevant to scooters and therefore connect him to his potential audience,

Build awareness" as his marketing objective makes it reaches audiences as they browse websites and a comparative advantage over other competitors

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