31. With interactive marketing,

A. the seller controls the kind and amount of information presented to the buyer.
B. buyers and sellers communicate face-to-face in the traditional marketplace.
C. a website high in media richness is necessary for an exchange to take place.
D. the buyer controls the kind and amount of information received from the seller.
E. real time transactions are impossible.

D.

Explanation:

Interactive marketing is a technique in which marketers focus on one-to-one interactions with individual customers as opposed to focusing on the entire population. This shapes the marketing decisions based on the behaviors and preferences of the customers. Therefore with interactive marketing, the buyer controls the kind and amount of information received from the seller.

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