San Diego broker Cal Abrams has avoided the technological trend of the past 20 years. Finally, he's jumped online and realized what the buzz is about: He can potentially reach MILLIONS of customers just by running one little advertisement! When he talks to his salespeople, they tell him it's not as easy as that. In California, there are regulations to follow. He's ashamed to admit it, but since he was never interested in the Internet or "that new Web thing," he's not paid much attention to these regulations, and in fact, he had forgotten all about them until his sales people reminded him. What must Cal do if he wants to advertise on the Internet?

Cal Abrams must do online advertising and learn digital marketing.

Explanation:

First, Cal has to learn digital marketing that is another name of marketing and advertising online on the internet. He must learn digital marketing courses that are easily available on the internet and some of them are free to learn. However, some of them required a subscription to learn. Learning digital marketing and advertising is so easy. After learning the basics of digital marketing, he must learn the skills of using social media effectively for reaching millions of potential customers.

However, the following are different tools that can be used effectively for online advertising and marketing to reach millions of customers just by running one little advertisement.

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