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Li chang has recently started his own business. he plans to launch his design for an application (app) for a smartphone. all of his direct
competitors have put up their apps to be downloaded (online) for free. he wants to follow the same advertising policy that his competitors are
using. all the apps that are similar to his are available at a common portal. which p of marketing should li chang concentrate on to differentiate
his app?
li chang should concentrate on his
to differentiate his app from those of competitors.

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