Which of the following is true of the internet as a medium for branding? a) the internet is more effective as a media for branding because it has a one-directional communication flow. b) unlike the radio, the internet is not an effective medium for branding for large companies. c) unlike print media, the internet is not an effective tool for branding. d) the internet is an effective medium for achieving communications objectives such as consideration and/or evaluation. e) unlike using television as media, the internet does not enable service branding.