Excel enterprises uses a web site, online social networks, and print advertisements to promote its products. since excel enterprises practices integrated marketing communications, all these different brand contacts maintain in design and tone.

The correct answer to the following question will be "Consistency".

Explanation:

Through combining branding correspondence, anyone can assume that somehow the various products operating underneath Excel Enterprises get the same basic structure, therefore the marketing department can probably sell certain functionality, despite having to set up multiple characters or guidelines per item.

So, it's the right answer.

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