This occurs when a company knows enough about a customer’s likes and dislikes that it can make offers more likely to appeal to that person.

select one:

a. customization

b. personalization

c. tailoring

d. none of the above

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As computers and other digital devices have become essential to business and commerce, they have also increasingly become a target for attacks. in order for a company or an individual to use a computing device with confidence, they must first be assured that the device is not compromised in any way and that all communications will be secure