Create a case study in which you explain a fictionalized marketing research study in detail. Then make up an ethical problem that could happen, based on the information in this lesson. What is the ethical problem? Why is it a problem? Who or what organization committed it? How might it negatively influence the marketing research process or the results of the research? What should the person or organization have done instead? The problem can be in any stage of the marketing research process. Alternatively, you may research a real ethical problem that happened within the field of marketing research. Make sure that any case study you create or research and present is appropriate for school.