Go to any kroger supermarket and walk to the cereal aisle. you will notice that four major brands—kellogg's, quaker, general mills, and post—seem to occupy most of the shelf space. these cereals are all priced about the same. there is a good deal of product differentiation as the result of licensing agreements with movie studios (disney, dreamworks, etc.) and through the use of different health claims. the cereal industry is an example of what type of competitive market?

Marketing1. suppose the average price for a new disposable cell phone is $20, and the total market potential for that product is $4 million. topco, inc. has a planned market share of 10 percent. how many phones does topco have the potential to sell in this market? 20,0002. use the data from question 3 to calculate topco, inc.'s planned market share in dollars. $400,0003. atlantic car rental charges $29.95 per day to rent a mid-size automobile. pacific car rental, atlantic's main competitor, just reduced prices on all its car rentals. in response, atlantic reduced its prices by 5 percent. now how much does it cost to rent a mid-size automobile from atlantic? $28.45