The purpose of test marketing is to: select one: a. assess how well various aspects of the marketing mix fit together. b. eliminate ideas that are inconsistent with an organization's new-product strategy. c. evaluate a new-product idea before any prototype is created. d. shorten the development process of a product and reduce costs.

In the fall of 2008, aig, the largest insurance company in the world at the time, was at risk of defaulting due to the severity of the global financial crisis. as a result, the u.s. government stepped in to support aig with large capital injections and an ownership stake. how would this affect, if at all, the yield and risk premium on aig corporate debt?

An essential element of being receptive to messages is to have an open mind true or false

Data for hermann corporation are shown below: per unit percent of sales selling price $ 125 100 % variable expenses 80 64 contribution margin $ 45 36 % fixed expenses are $85,000 per month and the company is selling 2,700 units per month. required: 1-a. how much will net operating income increase (decrease) per month if the monthly advertising budget increases by $9,000 and monthly sales increase by $20,000? 1-b. should the advertising budget be increased?