Evan has just been hired as a product manager for a major technology firm. currently, he is making purchases for his new apartment and upcoming job. his purchase of would most likely be done through extended decision making, while his purchase of would be purchased through limited decision making behavior.

Lillypad toys is a manufacturer of educational toys for children. six months ago, the company's research and development division came up with an idea for a unique touchscreen device that can be used to introduce children to a number of foreign languages. three months ago, the company produced a working prototype, and last month the company successfully launched its new device on the commercial market. what should lillypad's managers prepare for next? a. increased competition from imitators b. a prolonged period of uncontested success c. a sharp decline in demand for the product d. a difficult struggle to move from invention to innovation