Should media contacts recommend a uniform strategy for air france across search engine publishers? or would it be more effective to tailor each publisher strategy to maximize return on investment?

 believe that Media Contacts should tailor each publisher strategy to maximize return oninvestment for Air France. Air France is catering to a wide variety of prospective customers,including business and leisure travelers, the airline had to optimize the use of search engines toreach a larger customer segments in multiple countries; and each search engine publisher strategymust be tailored carefully to maximize the return on investment for Air France. Instead of broadkeywords on the search engines, Media Contacts should compile strategies that concentrate onfocused keywords for Air France which can bring in a higher profit for the French airline SORRY FOR SO MUCH DETAILS if you have questions or concerns contact me