Veronica walked into cvs with a headache, and she knew she needed quick pain relief. in the past, she used advil, an ibuprofen product. although there are several other brands containing ibuprofen, she decides to purchase advil because it worked for her in the past. what kind of decision-making process did she most likely use when choosing her pain relief?

The business cycle is the periodic but irregular up-and-down movement in economic activity, measured by fluctuations in real gross domestic product (gdp) and other macroeconomic variables. a business cycle is typically characterized by four phases—recession, recovery, growth, and decline—that repeat themselves over time. economists note, however, that complete business cycles vary in length. the duration of business cycles can be anywhere from about two to twelve years, with most cycles averaging six years in length. some business analysts use the business cycle model and terminology to study and explain fluctuations in business inventory and other individual elements of corporate operations. but the term "business cycle" is still primarily associated with larger (industry-wide, regional, national, or even international) business trends.