Which of the following best describes deflation? a. a decrease in the cost in the goods and services. b. an increase in the cost of goods and services. c. a decrease in purchases of goods and services. d. a increase in purchases of goods and services.

This activity is important because as a marketing manager, you must allocate resources to reach your target market. during the strategic marketing process, managers move through three important phases to determine how to optimally allocate resources: a planning phase, an implementation phase, and an evaluation phase. in this interactive exercise, you are asked to review various strategic marketing actions and determine where in the strategic marketing process the action would occur. the goal of this exercise is to demonstrate your understanding of the strategic marketing process and related marketing actions.