Choose the best answer to helena's question. "i want to expand our social media presence, engaging our customers on their preferred platforms in a cost-effective manner. if i use a rational decision-making process, what can i expect the outcome to be? "

Using rational decision making process, the outcome would be favorable to the company.

Under this decision making process the problem will be recognized, criteria will be identified and weight on each criteria will be allocated.
Alternatives will be developed and evaluated against the stated criteria. The best alternative will be the one implemented.

In the above scenario, making use of customers preferred online platform will address the company's target of enlarging its social media presence in a cost-effective manner.