Matthew recently purchased a new laptop for $1,500. he subsequently saw an advertisement for what appeared to be a similar model being sold for only $1,350. in order to resolve his matt decided that the cheaper model must not have as many attractive features as the model he purchased

Matthew is experience an effect known as post-purchase dissonance or Buyer's remorse. it is comes in the sense of regret after having bought something. It normally comes after the purchase of an expensive item like real estate. It usually stems from resources invested, involvement of purchaser and whether the purchaser is fighting with the decisions as to whether the purchase is compatible with the his/her goals. For Matthews case it has been cost by the low cost of the product and also he could be feeling that he purchased the item in an ethically unsound way.