Jessica simpson's buffalo wings fast food joint has become quite popular. however, several newspaper stories report generally unsanitary conditions in the chicken processing factories from which jessica purchases her wings. how will the bad publicity impact the demand for jessica's product

This negative and bad publicity will influence purchaser taste and inclination contrarily hence it will prompt a fall popular for the chicken wings. The level at which a client wants an item can influence the request or demand curve. As more clients need an item or service, the curve shift to right side, and as they need it less, the demand curve bend to the left for this situation, clients will have low inclination for the chicken wings because of negative exposure henceforth the demand curve will move to the left.

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