The use of unconventional, innovative, and low-cost marketing techniques designed to get consumers' attention in unusual ways is called

It is called guerrilla marketing. The main goal of this strategy is to maximize profits without having to spend a lot of money on attracting customers. Companies with low budgets use this strategy a lot to make up for their low spending money. Guerrilla marketing is much more creative that your typical marketing, it does not simply tell you to buy a company's product. It tries to make you laugh, imagine, feel or think to convince someone to buy a company's product.