When robert includes elements in his clients' advertising campaigns that are rare, surprising, or move away from the obvious or commonplace, he is changing the factor of divergence?

Burberry is pursuing a focused differentiation strategy aimed at high-end luxury customers. however, the company is also employing a segmentation strategy to separate customers within that focus. the strategy offers items at an entry-level price point for customers who desire to be like celebrities such as sarah jessica parker as well as couture items for those richest and celebrity customers. what strategy is burberry pursuing?