When marketers at walmart first establish a set of communication objectives, then determine which media best reaches the target market and how much it will cost to run the number and types of communications necessary to achieve the objectives, they are using which budgeting method?

Fly-by products, inc. operates primarily in the united states and has several segments. for the following segment, determine whether it is a cost center, profit center, or investment center: international operations- acts as an independent segment responsible for all facets of the business outside of the united states. select one: a. cost center b. profit center c. investment center