subject
Business, 14.07.2019 15:30 Bearboy5957

Plzzz need this fast scenario an apparel manufacturer makes garments for use in businesses in which employees work in cold environments, such as freezer boxes. the company’s sales representatives call on the person responsible for buying these garments for the company’s employees (i. e. operations manager, purchasing agent, safety director). these garments have a heavy duty outer shell and very strong insulation. recently, a fashion craze began when young males between the ages of 18–30 started wear-ing these garments. so the company decided to sell them on line for personal use through amazon. com and the company web site. to capitalize on the fashion craze, the garments were advertised in men’s magazines, such as sports illustrated. in the b2b market the price of the jacket is $45 because there is a manufacturer’s discount included for buying in large quantities. the price on amazon. com and on the com-pany’s web site is $75. since the majority of this manufacturer’s sales come from businesses, its catalog and web site are used to promote the product, along with print advertisements in trade magazines. in the b2b market, the company enjoys a 70 percent market share; as it is a niche market with few competitors. 1. what is the marketing mix for the organizational market? 2. what is the marketing mix for the consumer market? 3. what is the customer profile for the organizational market? 4. what is the customer profile for the consumer market? 5. what is the market share?

ansver
Answers: 2

Another question on Business

question
Business, 22.06.2019 11:30
4.     chef a says that broth should be brought to a boil. chef b says that broth should be kept at an even, gentle simmer. which chef is correct? a. neither chef is correct. b. chef a is correct. c. both chefs are correct. d. chef b is correct. student c   incorrect which is right answer
Answers: 2
question
Business, 22.06.2019 15:50
Singer and mcmann are partners in a business. singer’s original capital was $40,000 and mcmann’s was $60,000. they agree to salaries of $12,000 and $18,000 for singer and mcmann respectively and 10% interest on original capital. if they agree to share remaining profits and losses on a 3: 2 ratio, what will mcmann’s share of the income be if the income for the year was $15,000?
Answers: 1
question
Business, 22.06.2019 16:30
Why are there so many types of diversion programs for juveniles
Answers: 2
question
Business, 22.06.2019 19:30
Adisadvantage of corporations is that shareholders have to pay on profits.
Answers: 1
You know the right answer?
Plzzz need this fast scenario an apparel manufacturer makes garments for use in businesses in which...
Questions
question
Chemistry, 17.12.2020 18:40
question
Mathematics, 17.12.2020 18:40
question
Biology, 17.12.2020 18:40
question
Social Studies, 17.12.2020 18:40
Questions on the website: 13722366