Customers have certain expectations about how a service should be delivered. a service gap occurs when the delivery of a service fails to meet customer expectations. there are four types of service gaps: knowledge gap, standards gap, delivery gaps, and the communications gap. it is important for marketers to identify these gaps and develop strategies for minimizing them.

Marta is twenty eight years old, and she has no dependents. she has saved an emergency fund and an extra $1,500. she would like to save or invest this money in hopes that it will grow fast. marta does not mind taking risks with her money. which type of account or investment is best for her? a. fifteen-year savings bond b. mutual fund c. basic savings account earning 1.3 percent interest, compounded monthly d. ida