4. segmentation is the most common basis of consumer market segmentation because these segments are easy to define and usually easy to reach. 


Alex is a working professional and has managed to save a small amount of money from his earnings. he wants to invest in something that is customized to his risk appetite. which financial institution should he choose? a. hedge funds b. mutual funds c. life insurance companies d. credit unions e. pension funds

Nestlé, a global food company headquartered in switzerland, provides its customers in each country with highly differentiated and customized products that fit the tastes and preferences of the local population. nestlé invests considerable resources in developing and maintaining a strong brand name that complements its high-quality product offerings across the globe. which of the following best fits nestlé's global strategy? 1. international strategy2. multi-domestic strategy3. global standardization strategy4. transnational strategy

Standardization is associated with which of the following management orientations? a) ethnocentric orientation b) polycentric orientation c) regiocentric orientation d) geocentric orientation