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Business, 25.02.2022 14:00 olallaaguirre

Zach is a sports enthusiast and enjoys staying fit by participating in a CrossFit program, playing basketball and soccer. He has been a loyal customer of Eastbay and when he signs in to his account, Eastbay offers suggestions on new products that Zach might like based upon his purchasing history. The ability of the Eastbay web store to offer product suggestions based on Zach's purchasing history is known as the benefit of B2C e-marketing.

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