Which of the following is true of product positioning? a. It focuses purely on customers. b. It does not focus on a product's competitors. c. It is not possible to position a service. d. It is usually synonymous with market integration. e. It involves creating a competitive advantage.

Aproperty title search firm is contemplating using online software to increase its search productivity. currently an average of 40 minutes is needed to do a title search. the researcher cost is $2 per minute. clients are charged a fee of $400. company a's software would reduce the average search time by 10 minutes, at a cost of $3.50 per search. company b's software would reduce the average search time by 12 minutes at a cost of $3.60 per search. which option would have the higher productivity in terms of revenue per dollar of input?