A marketing executive is investigating whether this year’s advertising campaign has resulted in greater mean sales compared with last year’s mean sales. The executive collects a random sample of 100 customer orders from a large population of orders and calculates the sample mean and sample standard deviation.

Which type of market are you in if your company, along with three other companies, controls 95 percent of the total music industry?

Amarket that consists of all possible consumers regardless of their specific needs or wants is a

You are in the market for a new refrigerator for your company’s lounge, and you have narrowed the search down to two models. the energy efficient model sells for $700 and will save you $45 at the end of each of the next five years in electricity costs. the standard model has features similar to the energy efficient model but provides no future saving in electricity costs. it is priced at only $500. assuming your opportunity cost of funds is 6 percent, which refrigerator should you purchase