While the four Ps help us remember the basics of the , they don't include everything that goes into the marketing process.

shopping mall is a group of retail stores under one roof. the cognitive structure of an urban shopping center. attributes of shopping mall image, customer satisfaction and mall patronage for selected shopping malls in southern gauteng

answer; /// the use of a bank credit card to make purchase;

answer; whoever is willing and able to pay the price;

answer/// product differentiation;